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Center for Vision Loss announces new name – Sights for Hope

Organization that empowers people living with visual impairments and champions healthy eyesight through education has rebranded to emphasize hope over loss
Lehigh Valley and Monroe County, PA. (April 5, 2021) – Center for Vision Loss, a nonprofit agency that empowers people living with visual impairments and promotes healthy eyesight through education in the Lehigh Valley and Monroe County, will officially change its name to Sights for Hope as of April 6, 2021
“We have been working on this transition for quite some time now, and we are very pleased with the end result,” says Dennis Zehner, Executive Director of Sights for Hope. “We are the same organization we have always been, advancing personal triumphs over visual impairments, and our new name now better reflects our guiding philosophy of hope over loss. It’s the positive outlook we want to express to our community.”
Sights for Hope will continue to empower people to live fulfilling, independent lives while advancing healthy eyesight for everyone in its communities. By combining a service tradition motivated by Helen Keller in 1928 with contemporary practices and advanced technologies, it supports those with visual impairments through programs, services, and initiatives that provide better access to education, transportation, assistive technologies, health care, and more. Visual screenings for children throughout the region will continue to be a mainstay of Sights for Hope programming. The organization has also adopted the slogan “Seize Independence Now.”
Deciding on the new name and slogan included deliberation of over 200 names for more than 18 months, resulting in changing the organization’s signs, banners, logos, and printed materials. Zehner said the transition is well-timed after a year of coping with the COVID-19 pandemic and the hope that everyone is looking for. The nonprofit will pursue the same mission and provide the same programs and services with a new name that better reflects the optimistic, supportive environment that community members have come to know.
To help the community become better acquainted with the name, Sights for Hope is decorating the organization’s vehicles that transport clients who have visual impairments to medical appointments, grocery stores, and to in-person agency services. A Sips 4 Sight promotion is getting underway at participating restaurants and businesses that will sell Yeti ramblers emblazoned with the new Sights for Hope logo. Billboards and other public-facing advertising will be placed throughout the service area, touting Sights for Hope, and the Lehigh Valley IronPigs minor league baseball team is supporting a campaign to publicize the nonprofit’s work.
“Many organizations like ours across the country are committing to similar name changes in the interest of championing and empowering people instead of focusing on a challenge they face,” Zehner said. “We want to lead from that perspective too as more people age and face changing vision health. We believe we can make life better for them by offering innovative programs and initiatives that meet their needs and enhance their quality of life. Losing eyesight is not easy, but by anticipating what can make life easier and better is what Sights for Hope is committed to doing on a daily, individual basis with our services, programs, and enduring support for our clients and the community at large.”
Sights for Hope empowers people with visual impairments to seize their independence and opportunity, and champions healthy eyesight throughout its communities. With operations in the Lehigh Valley and Monroe County, it combines a service tradition motivated by Helen Keller in 1928 with contemporary practices and advanced technologies. The organization’s support and rehabilitation services promote the accomplishment of daily tasks, increased access to medical services and food supplies, enhanced personal wellness, and extended self-sufficiency. Its free vision screenings for children stimulate success in school and its community education programs advocate for eye health and safety. All agency services are provided at little or no cost, and 85 percent of its clients and patients with visual impairments are from low-income households. The agency impacts more than 10,000 community members in a typical year.
Media Contacts:
Diana Brown McCloy; (978) 697-9414;
Hannah Miller; (413) 717-7759;